Instagram Subscriptions launched; Now PAY to use this content

Under Instagram Subscriptions, users will have to pay to access exclusive content of creators making them earn recurring monthly income.

The latest monetization feature, Instagram Subscriptions, is being tested in the US. (Reuters)

Instagram is introducing Instagram Subscriptions, which will allow content creators to earn recurring monthly income via their content. Yes, Instagram users will now have to pay to access exclusive content of the creators they follow on the app. Informing about the same via a blog post Instagram said, "Creators inspire people around the world with their talents and push culture forward every day. At Meta, we strongly believe in enabling creators to make a living through our platforms and have built a suite of tools to allow them to do that—helping them get support from their audience, partner with brands and earn money from advertising or bonuses directly from Instagram and Facebook. We're excited to introduce our newest monetization feature: Instagram Subscriptions."

It can be noted that Instagram is beginning to test Subscriptions and has made this feature available to a small number of US-based creators. These creators include 10 athletes, creators, influencers and celebrities on the platform. Over the next few months, the feature will be extended to more creators. "Starting today, we're beginning to test subscriptions with a handful of creators who will be able to set a monthly price of their choice, unlock a “subscribe” button on their profile and offer the following benefits to their subscribers," the application wrote in the post.

What is Instagram Subscriptions

"With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already," it added. If you want to see how Subscriptions works then you can follow and subscribe to these creators: @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii and @lonnieiiv.

The benefits which will be provided by the creators to their subscribers include the following:

1. Subscriber Lives: Creators can broadcast exclusive Lives to their subscribers, allowing them to engage more deeply.

2. Subscriber Stories: Creators can create stories just for their subscribers, allowing them to share exclusive content and to use interactive story stickers with their most engaged followers only.

3. Subscriber Badges: Creators will see a subscriber badge next to comments and messages so they can easily identify their subscribers.

It can be noted that prior to this Facebook had launched Subscriptions in the year 2020. Using which creators build sustainable businesses powered by the support of their communities. Earlier this year, it was also announced that Meta would not collect any fees from creators on Facebook Subscriptions purchases until 2023 at the earliest, and this will also apply to Instagram Subscriptions.