# Instagram unveils company first, music (HT Tech) > Social media hub Instagram has launched a new account dedicated to exploring music around the globe and connecting artists to fans to form a new community. # Instagram unveils company first, music ## Social media hub Instagram has launched a new account dedicated to exploring music around the globe and connecting artists to fans to form a new community. Jul 11 2020, 21:10 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Instagram-has-launched-a-new-account-dedicated-to-exploring-music-around-the-globe-Photo-AFP](https://images.hindustantimes.com/tech/img/2020/07/11/960x540/1342432_Wallpaper2_1594481886016.jpg) Instagram-has-launched-a-new-account-dedicated-to-exploring-music-around-the-globe-Photo-AFP ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By AFP Social media hub Instagram has launched a new account dedicated to exploring music around the globe and connecting artists to fans to form a new community. The portal, titled 'music', is a first for the Facebook-owned company and will see the service pursue different 'musical experiences' each week, according to Instagram founder and CEO Kevin Systrom. In a post via the official Instagram blog introducing @music, Systrom explained: 'That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). Also read click here. 'It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.' The content will be overseen by Jonathan Hull, head of strategic partnerships/music for Facebook and Instagram, and Alex Suskind, Instagram's music editor, according to Billboard. 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