Lamborghini CEO on Going All-Electric: “We Don’t Need to Decide Now"
Lamborghini is seeing record sales on gas-guzzling supercars, and hybrids are on the way. But it’s still undecided on all-electric vehicles.
Lamborghini will spend more than $1.8 billion to build hybrid versions of its rowdy Italian SUV and powerful supercars by 2024. But the proposed hybrids are likely to be paltry compared to the volume of throaty V12 engines for which the 59-year-old brand is famous for producing. Last year, Lamborghini recorded its best sales results ever, with 8,405 cars delivered globally. And company executives have yet to specify when—if ever—they will focus only on electric vehicles.
“We don't need to decide now,” said Lamborghini Chairman and CEO Stephan Winkelmann during a reporter roundtable July 27 when asked whether the company was planning to switch its fleet to only electric vehicles, as brands like Audi and Bentley have pledged. “We have at least a few years to decide.” In the meantime, Lamborghini has announced that its first EV, a two-door, four-seat vehicle, will arrive in eight years, by 2030.
It was a frank admission from a company that seems comfortable in its own skin—even at the risk of sounding like a dinosaur when it comes to green-minded driving.
Most other automakers have already committed to going electric and are making it a signature of their marketing efforts—even if there is disagreement among executives behind closed doors about the best way to do it. Bentley boasts that every vehicle it builds will be battery-electric by 2030; Audi says it will end development of combustion engines by 2026. Even Ferrari already has a decade of knowledge building hybrids. Rolls-Royce will debut its first-ever electric vehicle this fall.
Lamborghini, on the other hand, asserts that at this point, all-electric all the time may not be the answer.
“It is going to be very, very complicated to make the right choice,” Winkelmann said.
Judging from its latest sales results, Lamborghini is doing something right. During the first six months of 2022, it delivered 5,090 vehicles globally, up nearly 5% over last year's number and the most ever in company history. Operating profit was up 69.6%, going from €251 million ($256 million) during the same period in 2021 to €425 million ($434 million). The company has sold out of all of its vehicles for the next 18 months.
“We are seeing that we can continue to make more [money] out of every single car, and this is also the trend for the future,” Winkelmann said. “We are sure about that.”
It helps that it can afford to wait to make any big electric decisions, underpinned as it is by Volkswagen Group's record spending on new technology. Lamborghini's parent company has promised more than $90 billion for developing new electric technology over the next decade.
And since its production numbers are multiple times that of the Italian marque's, other brands at VW can help Lamborghini avoid having to develop something electric right now. Even if some of the pressure goes to Lamborghini to develop speedy hybrids, it would not necessarily mean all of its cars must go fully electric anytime soon.
“I consider myself a petrolhead, but it's almost half a decade that we are pregnant with the idea of going hybrid and electric, so I know what is coming,” Winkelmann said. “I do think we have to tackle the challenge.”
Emissions and engine legislation will determine how soon and how far a brand like Lamborghini will have to move into the all-electric world. Such regulations remain a moving target for automakers, with varying timelines and requirements—and the threat of more—spanning Europe, Asia, and the US.
In London, for example, a new Ultra Low Emission Zone is expected to be expanded by this time next year, with almost the whole of the capital included in a new boundary that levies fees and fines against polluting vehicles. California is considering legislation that would mandate EVs to comprise roughly 70% of new car sales by 2030 and 100% of new car sales by 2035.
But 2035 is a long way off. Politics and opinions can change. And sometimes the rules are different for automakers that produce comparatively small amounts of vehicles.
“We don't have to decide now because we still have some years to see how the legislation is moving, if this is then something which they might slow down,” Winkelmann said. “There is still the chance that maybe the legislation is going to change or is going to open up opportunities for small manufacturers … so we need to decide in the second half of this decade whether we go electric with the super sports cars.”
Synthetic fuels could be one way the automaker avoids having to go fully electric. The non-polluting mixtures can still be run through combustion engines, which means they would be legal to drive in jurisdictions with strict standards. Bentley and Porsche, which are also owned by VW, are experimenting with such sustainable fuels.
No matter what, Winkelmann said, Lamborghini will still be selling its famous V12 engines in 2030. That's the same timeframe the brand will present its first all-electric vehicle. And that's an eternity in car years.