# Microsoft's Bing, smaller firms, win Google's Android search auction in Europe (HT Tech) > Google offered to allow competitors to bid for advertising space at the top of a search page on Android devices after the European Union in 2018 fined the company billions for violating antitrust rules. # Microsoft's Bing, smaller firms, win Google's Android search auction in Europe ## Google offered to allow competitors to bid for advertising space at the top of a search page on Android devices after the European Union in 2018 fined the company billions for violating antitrust rules. Sept 30 2020, 01:00 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Microsoft](https://images.hindustantimes.com/tech/img/2020/09/29/1600x900/2020-09-21T132945Z_1_LYNXNPEG8K19I_RTROPTP_3_MICROSOFT-RESULTS_1600699564341_1600699581260_1601385788123.JPG) Microsoft (REUTERS) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By REUTERS Microsoft's Bing, PrivacyWall and Info.com were among the search engines that won a quarterly auction by Alphabet's Google to show up as search options on new Android devices in 31 European countries. Google offered to allow competitors to bid for advertising space at the top of a search page on Android devices after the European Union in 2018 fined the company billions for violating antitrust rules. The company started declaring quarterly auction results from March to offer users three providers alongside Google. Google and the auction winners will be ordered randomly in the choice screen on a user's device. Also read click here. Also read: Google, Fitbit deal set to win EU okay after fresh concessions In the latest October-December auction, Bing won the rights in 13 countries, Puerto Rico-based PrivacyWall in 22 countries and U.S.-based Info.com got all 31 countries. Other winners included independent search engine DuckDuckGo, Germany's GMX and Russian internet giant Yandex . DuckDuckGo, which won the auction in eight countries, criticised the process, saying it encouraged bidders to exploit users. "Google's auction further incentivizes search engines to be worse on privacy, to increase ads, and to not donate to good causes, because, if they do those things, then they could afford to bid higher," DuckDuckGo said in a blog post. Google could not immediately be reached for a comment. Reporting by Supantha Mukherjee. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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