Most WhatsApp users reconsidering its usage; Telegram leading as an alternative: Study | Tech News

Most WhatsApp users reconsidering its usage; Telegram leading as an alternative: Study

The study, conducted by CyberMedia Research covering 1,500 WhatsApp users, found that 79% of the users are reconsidering using it.

By:PTI
| Updated on: Aug 21 2022, 14:49 IST
The logo for Facebook Inc. WhatsApp messaging app.
The logo for Facebook Inc. WhatsApp messaging app. (Bloomberg)

Most users of WhatsApp are reconsidering usage of the instant mobile messaging app and are looking for its alternative following policy changes proposed by the Facebook group firm, according to a study.

The study, conducted by CyberMedia Research (CMR) covering 1,500 WhatsApp users, found that 79 per cent of the instant messaging app users (respondents) are reconsidering using it, with 28 per cent of those even planning to leave WhatsApp after the implementation of its new policy in May 2021.

You may be interested in

MobilesTablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

"For consumers, WhatsApp was their own, free and intimate messaging platform. As WhatsApp eventually moves into a much closer integration with the Facebook ecosystem from hereon, it risks an erosion in brand trust and brand loyalty — both key determinants for enduring competitive market advantage," CMR Industry Intelligence Group Head Prabhu Ram said in a statement.

Also read
Looking for a smartphone? To check mobile finder click here.

Earlier this month, WhatsApp informed users of an update in its terms of service and privacy policy regarding how it processes user data and partners with Facebook to offer integrations across the social media giant's products.

It also stated that users will have to agree to the new terms and policy by February 8, 2021, in order to continue using WhatsApp.

However, the mobile messaging app has deferred the update to May after it faced flak over its new privacy policy and terms of service.

In response to WhatsApp's 'take it or leave it policy', consumers ascribed a range of emotions ranging from feeling angry (49 per cent), to not trusting WhatsApp ever again (45 per cent), to feeling a breach of trust (35 per cent).

"A mere 10 per cent of consumers remain indifferent to the new policy announcement," the study said.

Among the respondents, 39 per cent were already using instant messaging app Telegram.

As per the study results, 41 per cent of those surveyed indicated planning to shift to Telegram, whereas 35 per cent preferred Signal.

Telegram scored over Signal in terms of awareness (55 per cent) and actual usage (39 per cent), the study said.

Over the past one year, 37 per cent of users were found to have actually used Telegram, compared to a mere 10 per cent for Signal.

"Our research points out that Telegram, in particular, has gained traction amongst users over the past year, much before the recent WhatsApp PR fiasco.

"While Signal has enjoyed a recent burst in its popularity, it has not been able to scale swiftly enough, and users have faced challenges with it," Ram said.

Almost 50 per cent of those surveyed have received suspicious messages from unknown numbers, with potential phishing, malicious links.

"The occurrence of phishing is high amongst WhatsApp users (52 per cent), and lowest amongst Telegram users (28 per cent)," the study said. 

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 30 Jan, 07:55 IST
NEXT ARTICLE BEGINS