Hong Kong-based Nexstgo Thursday unveiled its new brand of 'AVITA' laptops in India. These new laptops bring new colour options for users. The new series also includes graphic mouse and other accessories. sThe AVITA LIBER is available on Amazon, Flipkart, Tata Cliq & Paytm and will be there with leading retailers like Viveks, Alfa, Dhruv Sales and Croma by end of January, 2019. 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Also read Looking for a smartphone? To check mobile finder click here.sNexstgo -- which ventured into the country last year -- is keen on tapping the niche Internet of Things (IoT) segment here and is also lining up products like 'smart' weighing scale and 'smart' mirror that displays health information like BMI, for Indian buyers.s"Apart from good specifications, our devices are available in bright colours and designs that separates us from competition. The focus over the next few months will be to establish the brand," Nexstgo Company Ltd CEO and co-founder Alex Chung told reporters here.sHe added that the company will invest USD 2.5-3 million in various marketing activities, including digital campaigns and in-shop branding for the new brand.s"The quirky aesthetics in colour and design options will definitely appeal to the young consumers...My target would be to sell 10,000 units monthly in the next fiscal," Nexstgo India Country Manager Seema Bhatnagar said.sThe products, priced between ₹27,990 to ₹83,990, will be retailed online as well as through offline stores. The company will also allow users to customise the designs on their AVITA laptops in the future.sThe AVITA brand was created by a former R&D and branding team of Radio Corporation of America (RCA) in the US in 2016. It has been solely owned and run by Nexstgo since then.sChung said the company sees India as a major opportunity for laptops as well as IoT devices. "Our approach will be to expand the product development team, and then we will look at R&D as well as manufacturing," he added.sAccording to IDC, the India PC market shipments stood at 2.71 million units in July-September 2018 quarter, clocking a healthy 20.2 percent growth quarter-on-quarter. s
