OkCupid is going to let you spread awareness about climate change with a special badge
OkCupid is one of the dating apps that encourages users to share their beliefs about causes important to them and uses an algorithm that's been trained using users' responses to almost 3,000 questions to help them find suitable dating matches. The dating app has collected data from answers it asked the users about environment conservation and climate change and the study shows that the millennials on the app are concerned about climate change and want to be ‘advocates' for it. And this trend is not just in India, globally, nine out of 10 OkCupid users have said that it is important that who they match with cares about the environment and understands the impact of climate change.
To help these millennials wear their advocacy on their sleeves, in a manner of speaking, OkCupid is rolling out a global Climate Change Advocate Profile Badge and Stack. And this was inspired by 84% of users, on OkCupid India, responding with a ‘yes' when asked if they wanted a profile badge to show they care about climate change. So, in the days leading up to World Earth Day (April 22), all users who want the Climate Change Advocate badge can get it added to their profile. This will also allow these same users to add the Climate Change Stack to their profile so they can match with others who believe in the same principles.
The OkCupid study has revealed that most millennials across the globe realise that the environment is fragile and needs to be protected. The app asked its users some pointed questions and here's how the countries fared:
- 72% of the UK's OkCupid users said that they make a conscious effort to reduce their carbon footprint, followed by 65% of respondents from the US, 53% from India, and 48% in Turkey.
- For 45% of Indian respondents, environmental concerns topped the charts of causes important to them, followed by 47% in the UK, 41% in the US, and 36% in Turkey. The second most important concern was world peace, eradicating all diseases came in third followed by the economy.
- About 84% of OkCupid's users in the UK are concerned about rising sea levels, followed by 81% in Turkey, 78% in India, and 77% in the US.
- India and Turkey topped the chart of consciously attempting to conserve natural energy and resources with 70% of users in India and 66% in Turkey answering with a yes to the question. The majority of daters in the UK (48%) and US (50%) mentioned attempting to conserve resources ‘sometimes'.
- Lastly, 84% of users in India, 88% users in Turkey, 90% in the UK, and 86% in the US said that they're hugely concerned about climate change and wanted a profile badge to be added to their profile to showcase that to avoid meeting anybody on the app who is not on their wavelength.
And there's more, for every person who adds the badge to their profile, OkCupid will be donating $1 (up to $25,000) to EARTHDAY.ORG.