Realme to launch smart speakers, smart TVs and more soon
Realme’s new product product strategy, which is “1+4+N”, has smartphones in its core.
Realme, the brand that is known for smartphones such as Narzo 10 and the Realme 6 Pro, has announced its new product strategy that not only details the products that the company is planning to launch in the coming days but also in future.
Realme's new product product strategy, which is “1+4+N” includes one core, four smart hubs and N AIOT (artificial intelligence of things) devices. The company's new strategy is centred around smartphones. These smartphones will be connected to the AIOT devices via the Realme Link App, which will essentially act as a bridge between the controlling smartphone and the peripheral smart devices.
The second layer of devices that the company will be focusing on is smart TVs, smart earphones, smartwatches and smart speakers. Realme has already introduced the Realme Smart TV, the Realme Buds Air Neo, and the Realme Watch. It is planning to launch smart speakers along with more stylish smart watches, high-end TVs and smarter headphones in the coming days.
In the AIOT and lifestyle product categories, the company is planning to introduce various accessories ranging from in-car chargers, backpacks, luggage cases, to smart home gadgets. The map that the company and the Realme India CEO Madhav Sheth shared hints towards the company launching power banks, car chargers, smart locks, smart plugs, sweeping machines, projectors, smart camera, smart scales and electric toothbrushes among other things.
Apart from sharing its product strategy, the company also announced that it would be increasing the local workforce strength in India to 10,000 by the end of this year. Additionally, it will be expanding its distribution channels to Tier 4 and 5 towns and hiring more than 5,000 sales team members. Realme also said that it will soon start manufacturing some of its AIOT products in India along with high-end SMT lines for TV motherboards.
Notably, the announcement comes days before Realme's June 25 event wherein the company would be unveiling its Realme X3 and Realme X3 Super Zoom smartphones along with a bunch of other devices. While the company has revealed a number of key details about its upcoming smartphone, it is yet to disclose anything about the smart devices that it is planning to launch.