Snapchat ditches tap-and-hold for tap-and-view | HT Tech

Snapchat ditches tap-and-hold for tap-and-view

The feature of Snapchat that made it so original, the tap-and-hold, has been replaced in an update.

By:AFP
| Updated on: Jul 02 2015, 11:24 IST
image caption
The-Snapchat-logo-is-seen-on-the-door-of-their-headquarters-in-Venice-Photo-Reuters
image caption
The-Snapchat-logo-is-seen-on-the-door-of-their-headquarters-in-Venice-Photo-Reuters

The feature of Snapchat that made it so original, the tap-and-hold, has been replaced in an update.

On July 1, Snapchat rolled out a significant update for both iOS and Android. No longer do users have to tap then hold their finger down on the screen to view received content, instead they simply tap to play, then swipe a finger across the screen to close.

This update is an important one for Snapchat as it encourages users to send longer content -- holding a finger down on a ten-minute video was impractical. However, it also moves away from the original, intimate quality of Snapchat that appealed to users, and the active engagement that attracted advertisers.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 02 Jul, 11:21 IST
NEXT ARTICLE BEGINS