Spotify has a playlist for every emoji on your phone: Here's how it works

You can tweet any emoji and Spotify will respond with a curated playlist.

Spotify launched this emoji=playlist campaign on the occasion of World Music Day.

Spotify's highlight is its playlists and the music streaming service has come up with an interesting limited-time feature. Spotify has a playlist for pretty much every emoji you can find on your smartphone.

This campaign was launched in celebration of World Music Day held on June 21, and Spotify has partnered with Twitter for the same. It's a week-long campaign and interested users can get on Twitter to take part in this emoji-playlist campaign.

All users have to do this tweet an emoji with the hashtag #PlayThis. You will get an automated response from Spotify along with the playlist that best represents the emoji you've chosen. For example, if you tweet with the sort of laughing emoji, Spotify suggests its “Just Smile” playlist. It has tracks like Bob Marley's One Love, Morgan Heritage's Sunday Morning and Angel's Blessing.

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Spotify's #PlayThis on Twitter. (HT Tech)

Spotify's #PlayThis on Twitter. (HT Tech)

Spotify said it has integrated over 3,300 emojis on both Android and iOS with a curated playlist for each of them. So there's a unique playlist for every unique emoji.

Tweet #PlayThis followed by any emoji of your choice and see the magic happen.

Can you emojine the fun!

P.S: One week of non-stop fun. Game? pic.twitter.com/KwgRhW9FPA

— Spotify India (@spotifyindia) June 21, 2020

Spotify said #PlayThis was trending on Twitter in 18 countries on World Music Day. It also bagged the 14th spot for the “Longest Trending Hashtag Worldwide” on Twitter. The hashtag garnered 243k mentions and conversations and a total engagement of39k within 24 hours.