Twitter will soon let you follow topics

Twitter aims to roll out the feature by the end of the year.

FILE PHOTO - The Twitter logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., September 28, 2016. REUTERS/Brendan McDermid/File Photo (REUTERS)

Not just people, Twitter is now testing a way to let users follow topics including sports teams, celebrities and TV shows.

Topics will be curated by Twitter, with individual tweets being identified through machine learning, and for now, only sports-related interests can be followed, The Verge reported on Wednesday.

For example, if you are following a TV show but have not seen the most recent episode, you can temporarily hide tweets about it. The micro-blogging platform aims to roll out the feature by the end of the year.

"The company is also exploring other features such as a search tool for your direct messages and the ability to reorder photos after you attached them to a tweet," reports CNET.

The edit button, however, is not expected anytime soon. Twitter revenue grew 18 per cent year-over-year to reach $841 million in the second quarter of 2019, while its average monetisable daily active users (mDAU) hit 139 million.