Xiaomi enters UK market with Mi 8 Pro smartphone, Mi Band and electric scooter | Tech News

Xiaomi enters UK market with Mi 8 Pro smartphone, Mi Band and electric scooter

The entrepreneur behind Xiaomi, Lei Jun, describes the business he has built as a “new species” of company with a “triathlon” business model combining hardware, internet and e-commerce services.

By: AGENCE FRANCE-PRESSE
| Updated on: Aug 20 2022, 11:39 IST
Xiaomi branding is seen at a UK launch event in London, Britain.
Xiaomi branding is seen at a UK launch event in London, Britain. (REUTERS)

China's Xiaomi unveiled the Mi 8 Pro smartphone in London Thursday, making a UK debut as the tech giant ramps up its European presence before an expected American launch next month.

The Mi 8 Pro will go on sale in Britain on Friday, the group announced, marking the first time that the device has been available outside China.

You may be interested in

MobilesTablets Laptops
11% OFF
Samsung Galaxy S24 Ultra
  • Titanium Black
  • 12 GB RAM
  • 256 GB Storage
36% OFF
Google Pixel 2 128GB
  • Kinda Blue
  • 4 GB RAM
  • 128 GB Storage
5% OFF
Samsung Galaxy A25 5G
  • Blue Black
  • 8 GB RAM
  • 128/256 GB Storage
10% OFF
Samsung Galaxy A15 5G
  • Blue Black
  • 6/8 GB RAM
  • 128/256 GB Storage

Xiaomi also announced it will open an official Mi Store on November 18 at London's Westfield shopping centre in White City, having opened in Paris earlier this year.

Also read
Looking for a smartphone? To check mobile finder click here.

'Milestone product'

"Mi 8 Pro is a milestone product and that's why we think it is perfect here today at a global debut here in London," said Donovan Sing, director of product management.

He added: "We are going to be bringing Mi 8 here to the UK market."

The group will also sell other hi-tech gadgets, including a fitness-tracking band and an electric scooter.

The entrepreneur behind Xiaomi, Lei Jun, describes the business he has built as a "new species" of company with a "triathlon" business model combining hardware, internet and e-commerce services.

Products range from home gadgets like smart air purifiers to non-tech items such as pillows and ballpoint pens.

Smart phones have remained at its core since its 2010 founding in Zhongguancun -- China's Silicon Valley - and sales have skyrocketed, making Xiaomi the world's fourth-largest smartphone vendor at the end of last year, according to International Data Corp. 

As some European consumers have pulled back from expensive outlays for an iPhone or Samsung, Xiaomi's more affordable product has proved a hit in countries like France, Italy and Spain.

"Europe is our next focus," Lei Jun told investors this summer, noting the company's explosive growth in the region had already made Xiaomi the number four smartphone seller in western Europe.

International sales now bring in more than one-third of the company's revenue.

In India, Xiaomi has cornered roughly 30% of the market, although growing pains there show how it can be difficult for Chinese companies to expand abroad.

Its phone chargers initially faced a relatively high defect rate because of India's power supply problems and required a redesign to increase voltage.

Scepticism

Xiaomi should avoid such issues in the United Kingdom, but could encounter scepticism over its Chinese origins and concerns over data security.

Even after its Chinese competitor Huawei built a cyber security centre for UK officials to review its code, controversy about the company's operations and potential national security threats has continued.

Still, unlike Huawei, Xiaomi was not founded by a veteran of China's armed forces and sells handsets instead of telecom infrastructure so there may be less cause for concern.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 09 Nov, 10:38 IST
NEXT ARTICLE BEGINS