tech

YouTube launches a $100 million fund to amplify Black artists

YouTube is also highlighting content by Black creators and artists on its platform.

Bear Witness, Take Action that will air on June 13.
Bear Witness, Take Action that will air on June 13. (Pixabay)

YouTube is launching a $100 million fund to amplify the voices of Black creators and artists and their stories.

YouTube CEO Susan Wojcicki in a blog post shared a detailed plan chalking out the steps that her company was taking to help and protect Black community on the video sharing platform. As a part of the plan, Wojcicki announced a multi-year $100 million fund that is dedicated to ‘amplifying’ the voices of Black creators and artists.

“We’re committed to doing better as a platform to center and amplify Black voices and perspectives,” the YouTube CEO wrote in the blog post.

Apart from creating a fund, YouTube is also highlighting and creating shows that support Black artists. One example of such shows is Bear Witness, Take Action that will air on June 13. Produced by YouTube Originals, the show includes artists and activists such as John Legend, Roxane Gay and Jemele Hill among others.

YouTube will also be hosting a live stream fundraising event at the premier of the show. All the donations will go to the Equal Justice Initiative.

Additionally, the company will highlight issues pertaining to racial justice along with historical content, educational videos, protest coverage and latest perspective from the Black community on its Spotlight channel through the month of June.

“This content showcases incredibly important stories about the centuries-long fight for equity,” the YouTube CEO added.