YouTube threatens to disable videos if you don't do this shocking thing

YouTube is actually threatening to stop you from watching videos unless you do something really unpleasant first.

| Updated on: Jul 01 2023, 13:41 IST
Netflix price too high? Watch FREE movies, TV shows on YouTube
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1/7 The US video-sharing company YouTube has announced in the blogpost that it is expanding its library of free content with ads to compete with competitor Netflix. Yes, viewers, at the cost of ads. Still, there are more than 4000 options to browse from and it is all for free! Here’s how to watch them. (YouTube)
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2/7 YouTube will allow you to stream nearly 4,000 episodes of your favourite TV shows, including Hell’s Kitchen, Andromeda, Heartland, and over 1,500 movies including the latest Gone in Sixty Seconds, Runaway Bride, and Legally Blonde. (YouTube)
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3/7 All US users can access the free movies and TV shows on any device including smart TVs, smartphones, laptops, and iPads. (Pixabay)
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4/7 To watch the Free content on YouTube, you will first need to go to the drop-down menu on YouTube's home page. (Pixabay)
5/7 After that, scroll down to the ‘Subscriptions’ options and click on ‘Movies and Shows’ to access the list of the Free shows section. (Pixabay)
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6/7 There, you will find the ‘Free to watch’ section which will show up the full library of the available free movies and TV shows on YouTube. (Pixabay)
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7/7 You need to note that YouTube confirms the free content streaming but with the disruption of ads. To go for the ad-free experience, you will ultimately have to rent or buy the streaming content. (Pixabay)
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YouTube tests measures to discourage Ad blockers, threatens to disable videos for users using ad blockers. (REUTERS)

YouTube, the popular video-sharing platform, is taking extreme measures to discourage the use of ad blockers among its users. In a recent internal test, the company is experimenting with a feature that could lead to the temporary disabling of videos for those who have ad blockers enabled. This move comes as YouTube aims to uphold its Terms of Service, which state that ad blockers violate their policies. Considering that ad blockers provide some much-needed relief to users, this will be a really unpleasant thing to do.

The discovery of this test was first made by a Reddit user, and YouTube has since confirmed the experiment's existence. According to a spokesperson from the company, the experiment is being conducted on a global scale, The Verge reported. When users with ad blockers enabled attempt to watch videos on the platform, they will be prompted to allow ads or consider subscribing to YouTube Premium.

It's worth noting that ad blocker detection is not a novel concept, as other publishers also encourage viewers to disable ad blockers when accessing their content. YouTube's stance is clear - it takes a serious view on disabling video playback but will only resort to this measure if users repeatedly ignore the notifications to allow ads.

In response to concerns about potential false flagging of users using ad blockers, the company encourages affected viewers to provide feedback by clicking on a link in the prompt. YouTube says it is striving very hard to ensure fairness in this process.

This recent development comes in the wake of YouTube's previous experiments with ad presentation. In September 2022, the platform tested up to 10 unskippable clicks within a single ad break, which received mixed feedback from users. Additionally, in May of the same year, YouTube announced the introduction of 30-second ads on TV platforms, causing some dissatisfaction among its user base.

To provide an ad-free experience, YouTube offers a Premium subscription plan, with pricing starting at Rs.129 in India. However, the platform relies heavily on ad revenue, and the declining ad revenue in the past three quarters may have prompted this new initiative to address the issue of ad blockers.

As of now, the impact of this experiment is limited to a small number of users, and YouTube has not disclosed the exact number of participants or the regions involved in the test. Depending on the results, the experiment may be expanded to a broader audience globally if deemed effective in curbing ad blocker usage.

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First Published Date: 01 Jul, 13:41 IST