Apple and Meta discuss bringing Meta AI to iPhones, iPads, and Macs: Report | Tech News

Apple and Meta discuss bringing Meta AI to iPhones, iPads, and Macs: Report

Apple may integrate Meta's AI models into its devices, alongside OpenAI's ChatGPT, following discussions between the two tech giants, according to a recent report.

| Updated on: Jun 24 2024, 18:02 IST
Meta AI is here: Know how to talk to the chatbot on WhatsApp, Instagram, and Facebook
Apple and Meta discuss bringing Meta AI to iPhones, iPads, and Macs: Report
1/6 In September 2023, Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, made a big announcement that it was adding its own native AI chatbot called Meta AI to all of its messaging services. As a result, the chatbot was added to Facebook Messenger, Instagram Direct Messages (DM), and WhatsApp. In September, Meta AI was released in a limited capacity as part of its beta testing, but now it is available to users in the US. (Meta)
Apple and Meta discuss bringing Meta AI to iPhones, iPads, and Macs: Report
2/6 Meta AI is an integrated chat experience. You can have an individual conversation with it as well as have it pop up in group conversations to help out with a various things. Meta AI is multimodal, so alongside text responses, it can also generate images from simple text prompts. All you have to type is “@MetaAI /imagine” followed by your prompt. (REUTERS)
Apple and Meta discuss bringing Meta AI to iPhones, iPads, and Macs: Report
3/6 What is interesting about Meta AI is that it has also added a bunch of different personalities that you can interact with. These show up as profiles on Facebook Messenger and Instagram. All you have to do is click on them and speak with their AI replicas. Some of the notable people with Meta AI persona include Charli D’Amelio as Coco, Dance enthusiast, MrBeast as Zach, Paris Hilton as Amber, Tom Brady as Bru, and more.  (Meta)
Apple and Meta discuss bringing Meta AI to iPhones, iPads, and Macs: Report
4/6 Meta AI can also recommend Reels. This is a new feature which was announced on December 6. Users can go to Meta AI ask it to show Reels for a particular theme and the chatbot will deliver.  In a blog post, the company said, “Say you’re planning a trip to Tokyo with friends in your group chat, you can ask Meta AI to recommend the best places to visit and share Reels of the top sites to help you decide which attractions are must-sees”. (Meta)
Apple and Meta discuss bringing Meta AI to iPhones, iPads, and Macs: Report
5/6 Another new feature introduced is called ‘reimagine’ which will be available only in group chats. This is how it works: Meta AI generates and shares the initial image you requested, then your friend can press and hold on the picture to riff on it with a simple text prompt and Meta AI will generate an entirely new image.  (Meta)
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6/6 Apart from this, Meta is working on a number of other features which are currently in testing phase. “We’re exploring ways for you to use AI to help you create the perfect birthday greeting to share with your bestie, edit your own Feed posts, draft a clever introduction for your Facebook Dating profile or even set up a new Group”. Additionally, Meta is also testing a feature that will let users see highlights of the conversations in group chats that they missed out on. (Meta)
Apple and Meta discuss bringing Meta AI to iPhones, iPads, and Macs: Report
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Apple may integrate Meta's AI models into iPhone, iPad, and Mac devices alongside OpenAI's ChatGPT. (REUTERS)

Apple is exploring a potential collaboration with Meta to integrate Meta Platforms' AI models into its devices, according to sources familiar with the matter. The Wall Street Journal reported that discussions between Apple and Meta have recently taken place, aiming to embed Meta's AI technologies into Apple's operating systems, mirroring its existing partnership with OpenAI.

Integration Efforts and User Benefits

At Apple's Worldwide Developers Conference (WWDC) 2024, the company introduced its proprietary AI capabilities branded as Apple Intelligence. This initiative included the integration of OpenAI's ChatGPT across iOS 18, iPadOS 18, and macOS Sequoia. Users will have the option to leverage ChatGPT for specific queries without needing to create an OpenAI account, and Apple assured that user data won't be stored beyond the query session.

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Potential Implications of The Apple- Meta Collaboration

The potential partnership with Meta represents Apple's strategy to diversify its AI offerings, following earlier reports suggesting similar collaborations with Google's Gemini and Anthropic's Claude AI. These efforts are seen as part of Apple's broader plan to enhance user engagement and stimulate device sales.

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Financial terms of the Apple-Meta discussions remain undisclosed, and it's unclear if the partnership would include revenue-sharing arrangements akin to other technology integrations. For Meta, integrating its AI capabilities into Apple devices could broaden its user base, while Apple aims to bolster its ecosystem with enhanced AI functionalities.

Apple's move to integrate third-party AI models reflects a strategic shift towards offering diverse AI solutions under its platform. With ChatGPT and potentially Meta's AI onboard, Apple seeks to enrich user experiences across its product lineup, encouraging adoption and retention through advanced AI capabilities.

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As discussions progress, both Apple and Meta are expected to navigate technical and strategic considerations to finalise any agreement. This collaboration underscores the evolving landscape of AI integration in consumer technology, where major players like Apple and Meta are increasingly leveraging AI to enhance their product offerings and user experiences.

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First Published Date: 24 Jun, 18:02 IST