Bolo Indya partners Niine to create awareness on menstrual hygiene

As part of the partnership, Niine launches will launch a seven-day long campaign called #letstalk periods, which will begin on October 11 exclusively on the Bolo Indya.

Bolo Indya (Google Play Store)

The short video-sharing app Bolo Indya on Saturday announced that it has partnered with hygiene and personal care company Niine to create awareness on menstrual hygiene amongst the women users on its platform.

As part of the partnership, Niine launches will launch a seven-day long campaign called #letstalk periods, which will begin on October 11 exclusively on the Bolo Indya. During this time period, the short video sharing app will invite users and creators to post engaging video content, highlighting various myths around menstruation while challenging the country's entrenched taboos about menstruation.

During the campaign, Niine will also be posting various experts' videos on their official page on the Bolo Indya platform to create awareness on menstrual hygiene and share valuable tips on the subject.

“We take pride in joining hands with a responsible brand like Niine who is tirelessly working towards bringing social awareness around the much-neglected subject of women's personal hygiene in the Country...On the sidelines of International girl child day, we at Bolo Indya remain committed to join Niine in this important mission to eradicate the social taboo around menstrual hygiene” Varun Saxena, Co-founder and CEO Bolo Indya said on the occasion.

Users can participate in this campaign by following this thread: open Bolo Indya app > users can create original engaging video content with songs having red in it > women users can also switch their profile picture wearing red and post videos celebrating menstruation > while discussing the myths associated with it in an engaging way > share and reshare the content created on the platform via other social media handles such as Instagram, youtube etc tagging Bolo Indya and Niine.

Bolo Indya says that it will be announcing daily winners on its platform as well as other official social media handles of Bolo Indya and Niine. These daily winners will get goodies and gift hampers from Niine.