BookMyShow introduces My Safety First feature for moviegoers in India

BookMyShow said that its My Safety First will help create awareness amongst consumers on the various levels of safety and hygiene measures available across different cinemas listed on the platform.

This safety shield feature will highlight the best practices being followed by all cinemas across India. (BookMyShow)

India will enter the fifth phase of unlock on October 15. Ahead of the fifth phase of unlock, BookMyShow has introduced a new feature called My Safety First on its platform in collaboration with cinema partners all over the country.

BookMyShow said that its My Safety First will help create awareness amongst consumers on the various levels of safety and hygiene measures available across different cinemas listed on the platform. This safety shield feature will highlight the best practices being followed by all cinemas across India. It will also facilitate a safer and more secure movie-watching experience for users, right from the time of booking tickets to return to their favourite movies.

The company said that the My Safety First tag will list the various safety indicators available across every cinema listed on the platform, such as in-cinema seat distancing, thermal screening, contactless security check, availability of hand sanitizers, daily temperature check for staff members, availability of packaged food and beverages, limited occupancy in restrooms, compulsory masks, social distancing in cinema premises, sanitization before every show, amongst others, enabling users to see the various safety measures employed by cinemas and make an informed decision before they step out to watch their favourite films on the silver screen.

“To ensure a smooth implementation and safe experience for consumers, we, at BookMyShow, have been working along with our cinema partners to put forth a comprehensive guide for cine-goers with the ‘My Safety First' safety shield tag. Together with our cinema partners, we are thrilled and ready to unlock life and welcome audiences to the big screen, yet again, safe and sound!,” Ashish Saksena, COO - Cinemas, BookMyShow said on the occasion.