BookMyShow to now send ticket confirmation to users on WhatsApp

WhatsApp is currently running a pilot programme under which businesses can interact with users through the messaging application.

WhatsApp adds new features for business users. (AFP)

India's online entertainment ticketing platform BookMyShow has become one of the first companies to join WhatsApp's business pilot programme. As part of the pilot test, BookMyShow will send ticket confirmation and booking details to users through WhatsApp.

According to BookMyShow, the company is the first Indian online ticketing brand to integrate with WhatsApp for Business.

"WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel," said Ravdeep Chawla, Head of Product, BookMyShow, in a statement.

The feature has been rolled out and the company aims to cover its entire user base in the next few weeks.

Users who book tickets on BookMyShow would now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code along with an email.

BookMyShow had recently introduced "plan-it" -- an in-app messaging feature for friends and families to interact with each other in real-time along with booking movie tickets within the chat window.