Facebook testing on-screen button for buying

Facebook said Thursday it was testing a feature that lets users of the leading social network make purchases by simply pressing an on-screen "Buy" button.

By:AFP
| Updated on: Jul 18 2014, 10:39 IST

Facebook said Thursday it was testing a feature that lets users of the leading social network make purchases by simply pressing an on-screen 'Buy' button.

The test was limited to a few small- or medium-sized businesses in the United States.

You may be interested in

MobilesTablets Laptops
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Vivo X100 Pro 5G
  • Asteroid Black
  • 16 GB RAM
  • 512 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

'People on desktop or mobile can click the 'Buy' call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook,' the California-based Internet titan said in an online post.

Also read
Looking for a smartphone? To check mobile finder click here.

The intent was to gauge the potential to drive retail sales through the Facebook news feed or on pages at the online social network, the post indicated.

Credit or debit card information will be safeguarded by Facebook, which will provide the option of storing personal financial information to make future purchases speedier, according to the social network.

Gartner analyst Brian Blau viewed the experiment as an effort by Facebook to find out how easy and desirable it can make shopping on the social network.

'I think it is foreshadowing a time in the future when Facebook is going to be more serious about commerce,' Blau said.

'They have repeatedly tried to figure out the best angle for them.'

Facebook in the past has dabbled with ways its members could send real-world gifts to friends or make donations to causes.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 18 Jul, 10:34 IST
NEXT ARTICLE BEGINS