Google testing verified check marks in search results

Google already uses automated systems to identify pages with "scammy" or fraudulent content and prevent them from showing up in the search results.

By:REUTERS
| Updated on: Oct 08 2024, 13:34 IST
Google testing verified check marks in search results
Only some users were able to see the feature, the Verge said, indicating Google has not rolled out the test widely yet. (AP)

Alphabet's Google is testing showing check marks next to certain companies on its search results, a company spokesperson said on Friday, in a move aimed at helping users identify verified sources and steer clear of fake websites.

Fraudulent websites impersonating official businesses or services could creep up in online search results, leading users to view false information about the business, deceiving users and potentially harming the brand.

You may be interested in

MobilesTablets Laptops
Google Pixel 9 Pro Fold
  • Obsidian
  • 16 GB RAM
  • 256 GB Storage
Samsung Galaxy Z Fold 4 5G 1TB
  • Graygreen
  • 12 GB RAM
  • 1 TB Storage
Apple iPhone 14 Pro 1TB
  • Gold
  • 6 GB RAM
  • 1 TB Storage
Apple iPhone 14 Pro Max 1TB
  • Gold
  • 6 GB RAM
  • 1 TB Storage

"We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small experiment showing checkmarks next to certain businesses on Google," the spokesperson said.

Also read
Looking for a smartphone? To check mobile finder click here.

Google already uses automated systems to identify pages with "scammy" or fraudulent content and prevent them from showing up in the search results.

The Verge reported the development earlier on Friday, adding that it spotted blue verified checkmarks next to official site links for companies including Microsoft, Meta and Apple on search results.

Only some users were able to see the feature, the Verge said, indicating Google has not rolled out the test widely yet.

One more thing! We are now on WhatsApp Channels! Follow us there so you never miss any updates from the world of technology. ‎To follow the HT Tech channel on WhatsApp, click here to join now!

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 08 Oct, 13:34 IST
Tags:
NEXT ARTICLE BEGINS