Reliance Jio partners with USP Studios to bring more kid-friendly content to its platforms
Reliance Jio has announced its partnership with USP Studios in order to strengthen its platform with more content for kids. The partnership means Jio getting access to eight edutainment apps including Kids First, Kids TV India, Junior Squad Kid Songs, Top Nursery Rhymes, Kids Channel India, Bob The Train, Little Treehouse Rhymes, and Farmees Nursery Rhymes. Also announced is that USP Studios apps will be made available for Jio users in English and other regional languages for free going forward.
For those unaware, USP Studios claims to have a global subscriber base of over 130 million and gets around 2.5 Billion views per month. The partnership with Jio will result in amplifying the accessibility and availability of USP Studios content for kids in India and in different languages.
“We are extremely excited on this partnership with USP Studios that has helped us expand our offerings for kids and preschoolers. At Jio, we are focused on expanding our content library to suit the needs of our consumers across all ages. USP Studios is a domain expert and a leader in its category. Through this partnership, we are sure that parents will have a new way to keep their kids engaged and make screen time more meaningful with content that is educative and enriching,” said Akash Ambani, chairman and managing director of Reliance Industries.
Uday Singh Phoolka, Founder, USP Studios said “Providing kids with content that is differentiated and resourceful is at the heart of what we do at USP Studios. Over the last 6 years, we have built an edutainment ecosystem consisting of IPs with interesting and engaging characters and channels that have had a lasting and positive impact on toddlers, kids as well as parents. While we have been reaching out to over 130+ million subscribers, we believe it's time that we further expand this reach to the next 100 million in India and our partnership with Jio will help us achieve this goal. Jio has been a true gamechanger in how India has been accessing content. It has not only reduced costs, but has opened up new avenues in terms of how consumers access content. We are extremely excited on this partnership with Jio and are certain that both kids and parents across India will benefit from this association.”