SoundCloud goes head-to-head with Apple Music in its new iOS app

The music streaming application has added new features and functionality in its update that went live on July 2.

In the wake of the much talked-about Apple Music launch, another popular music streaming application -- Soundcloud -- has unveiled

an important update

to its iOS application.

Our updated app for iOS is live. Discovering your next favorite track has never been easier: http://t.co/ALDVTtCh9kpic.twitter.com/vkDWwn16q2

— SoundCloud (@SoundCloud) July 2, 2015

New features include: a 'Play Related Tracks' option with an improved algorithm, shuffle and direct editing for playlists, and social sharing features.

The significance behind these improvements to the application is Soundcloud's decision to focus on sharing and discovery, especially when it looks like Apple Music might be a competitive threat.