Tinder India reveals the top 10 trends of 2020
Here's what trended among Tinder users in India this year.
Tinder's Year In Swipe report for 2020 is here. Gen Z, Tinder's most popular crowd in India talked about games, memes, local businesses and supporting causes as well.
Here's a look at the top ten trends on Tinder this year among its Indian users from data collected between January and November 15, 2020.
Just as lockdown kicked in from March, ‘quarantine and chill' became a popular theme with pick-up lines like “Let's be like covid and catch each other” and “‘Wash your hands so you can hold mine.” Mask mentons also went up 2.5x by April and mentions of the mask emoji went up almost 5x the same month since the beginning of the pandemic. Speaking of emojis, the most popular one was the shrugging emoji which was used to denote the uncertainty of the future and whether they'll be able to meet up or not.
For a better visual understanding, these were the top trending emojis in India.
Cardi B's WAP released in August, and it quickly became the number one anthem on Twitter. WAP dances were popular throughout TikTok and Instagram, and on Tinder too. More popular trends that reflected on Tinder too were ‘Bored in the House, ‘Dalgona Coffee', and ‘Banana Bread'.
ALSO READ: Tinder launches its interactive in-app event ‘Swipe Night' in India
Tinder users also continued their support for global causes this year with mentions of climate change doubling from 2019. Last year, environment was one of the top trending words in Tinder bios.
Prateek Kuhad's Kasoor was one popular song mentioned in Tinder bios this year. Gaming was also one popular trend this year with the lockdown-favourite game ‘Ludo' mentioned frequently on the dating app. ‘Baba Ka Dhaba' also earned mentions in Tinder bios this year. Another popular social media trend that made it to Tinder was Rasode Main Kaun Tha?
Tinder had a good year with most people staying home, and looking for virtual ways to connect with others. In its Q3 earnings report, Tinder said it added around 400,000 new subscribers, and direct sales went up by 15% year-over-year. Swiping also went up to double-digits as compared to February this year.
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