Truecaller joins Facebook, Google in 100 mn impressions club

An impression is when an ad is fetched from its source, and is countable. Whether the ad is clicked or not is not taken into account. Each time an ad is fetched, it is counted as one impression.

An impression is when an ad is fetched from its source, and is countable. Whether the ad is clicked or not is not taken into account. Each time an ad is fetched, it is counted as one impression.

Mobile communication app Truecaller has become the only platform apart from Facebook and Google that delivers over 100 million impressions in a single day, a company statement said on Friday.

An impression is when an ad is fetched from its source, and is countable. Whether the ad is clicked or not is not taken into account. Each time an ad is fetched, it is counted as one impression.

The daily impression on Truecaller's ad platform has grown with over 200 per cent during the past six months, the company said.

"Our targeting capabilities backed by call intent based approach ensures brands witness desired visibility and engagement with Truecaller users," said Tejinder Gill, Head of India Operations, Truecaller, in a statement.

The mobile communication app delivered over 133 million impressions for e-commerce portal Jabong.

"Truecaller has been fantastic for us in terms of delivering high impact and reach amongst smartphone users," added Rahul Taneja, Chief Business Officer, Jabong.