Twitter acquires mobile advertising startup Namo Media

Twitter Inc said Wednesday it will acquire Namo Media, a technology firm specializing in "native advertising" for mobile devices.

Twitter Inc said Wednesday it will acquire Namo Media, a technology firm specializing in 'native advertising' for mobile devices.

Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than $300 million.

The combined platform would improve the social media power's ability to deliver 'native ads' - promotional material that blends into mobile apps and mobile websites.

'We share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users,' Kevin Weil, Twitter vice president of product, said in a blog post.

Venture capital firms that backed Namo Media included Google Ventures, Andreessen Horowitz and Betaworks.