Vi partners with Voot Select: Here’s what that means

With this partnership Vi customers will get access to both local and international content from Voot Select.

In October, Vodafone Idea lost 2.7 million customers, while rivals Airtel and Jio continued to gain market share.mint (MINT_PRINT)

Vi, formerly known as Vodafone Idea, today announced a strategic partnership with Voot Select. As a part of this partnership, the on-demand streaming service will offer premium content on the telecom giant's Vi Movies and TV app.

Vi said that now its customers will be able to enjoy the curated content offerings, which includes originals, movies, network shows and 54 linear channels, of VOOT Select with a seamless viewing experience on their smartphones. The list includes original mini-series such as The Gone Game, Crackdown Asur, Illegal & The Raikar Case, to name a few. In addition to this, Vi customers will also have full access to watch premium Hindi shows of Colors and MTV such as BIGG BOSS season14, Roadies Season 18, and Khatron Ke Khiladi among others.

The list doesn't end there. Vi subscribers will also get access to international shows such as Shark Tank, Top Gear, The Office, Tin Star, Nancy Drew, and Pink Collar Crimes to name a few.

“We are excited to partner with Voot Select and provide unique content propositions to our customers to ensure that they keep coming back to us for more,” Avneesh Khosla, Chief Marketing Officer, Vi said on the occasion.

“This collaboration with VOOT Select reflects our commitment to offer the best and latest to our customers. The VOOT Select library is currently exclusively available on Vi and we are excited to bring this wide array of content to our users,” he added.