WATCH: Apple’s new iPhone XR, XS ad tells ‘bokeh’ is the new word for ignoring | HT Tech

WATCH: Apple’s new iPhone XR, XS ad tells ‘bokeh’ is the new word for ignoring

Apple stresses how the Depth Control allows you to readjust the bokeh effect on backgrounds before or after you shoot.

By: ASIAN NEWS INTERNATIONAL
| Updated on: Feb 18 2019, 10:12 IST
“Did you bokeh my child?”
“Did you bokeh my child?” (Apple/YouTube screenshot)

Apple has a history of ads which range from slightly to awkwardly humourous. Its latest ad for the iPhone XR and iPhone XS focuses (or de-focuses) on the custom bokeh effect.

The ad begins with two mothers who are scrolling through the pictures of their sons, and suddenly there comes a picture where one of the two kids is blurred out. This upsets the mother, fuelling the question, "Did you bokeh my child?"

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Apple's description to the ad on YouTube also stresses how the Depth Control allows you to readjust the bokeh effect on backgrounds before or after you shoot. So you can turn a cute portrait of two kids into a stunning portrait of one kid.

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The ad ends with the upset mother saying how she would 'never bokeh' the other child.

Bokeh is one of the latest smartphone technologies to bring the power of a DSLR into the compact handheld smartphone. Although the feature guarantees professional-level portraits, it surely does not guarantee parents not 'bokehing' others' kids out.  

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First Published Date: 18 Feb, 10:11 IST
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