You can now set a video as your Facebook profile picture

Facebook Inc rolled out updates to mobile profile pages to enable users to better personalize their profiles and more easily control their privacy settings.

Facebook’s new feature that lets you display a 7-second looping video as your profile picture is similar to competitor Vine (Reuters)

You can now set a 7-second looping video as your Facebook profile picture. The update was rolled out by Facebook as a part of multiple other changes that will let users better personalise their Facebook profiles and control their privacy settings more easily.

Facebook has sought to improve and ease its mobile profile experience as it makes more of its $10 billion-plus in annual ad revenue off of phones. The updates also come during New York City's 12th Advertising Week, where Facebook is courting the world's largest advertisers and companies.

Users can also set a temporary profile picture that reverts to their old picture at a specified time. Those who want to support a sports team or charitable cause for a specific week, for example, can choose a picture to display for a short time period.

Facebook also introduced more ways to control privacy settings so that users can curate what pieces of information are public and which are only viewable to "friends," or people that they have allowed to view profiles.