# YouTube hires veteran music executive Lyor Cohen as music head (HT Tech) > Cohen, a veteran of the music industry, most recently served as the chief executive and co-founder of the 300 Entertainment record label, which currently includes prominent hip-hop artists such as Fetty Wap, Young Thug and Rich the Kid. # YouTube hires veteran music executive Lyor Cohen as music head ## Cohen, a veteran of the music industry, most recently served as the chief executive and co-founder of the 300 Entertainment record label, which currently includes prominent hip-hop artists such as Fetty Wap, Young Thug and Rich the Kid. Sept 29 2016, 10:13 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![image caption](https://images.hindustantimes.com/tech/rf/image_size_800x600/HT/p2/2016/09/29/Pictures/_63e62c04-85fe-11e6-ad59-fe0cd67003de.png) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By MOUNTAIN VIEW (CALIFORNIA) YouTube, Google's video streaming service, has hired former Warner Music Group executive Lyor Cohen as its global head of music as it looks to strengthen its relationships with the music industry. Cohen, a veteran of the music industry, most recently served as the chief executive and co-founder of the 300 Entertainment record label, which currently includes prominent hip-hop artists such as Fetty Wap, Young Thug and Rich the Kid. Read more: Google turns 18, unveils products designed to target offline India Also read click here. Cohen said in a letter to YouTube employees that he would look to help the music community "embrace the technological shifts we're seeing in music today so we can help take the confusion and distrust out of the equation". YouTube has had a contentious relationship with the music industry which has often complained that streaming services do not pay artists enough for their music. The European Commission is also looking at imposing an obligation on platforms hosting user-uploaded content — such as YouTube, Vimeo and DailyMotion — to seek agreements with rights holders "reflecting the economic value of the use made of the protected content". Read more: Google Play Music in India may not hit the right notes Cohen will continue serving in his role at 300 Entertainment till Dec. 5, according to a YouTube spokesperson. Google, which has previously made an investment in Cohen's 300 Entertainment, will remain a stakeholder. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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