Apple once again hinted to launch Google Search alternative

The only major factor being talked about is the way iOS 14 shows search results.

Apple MacBook (Unsplash)

Back in August this year we witnessed the first ever speculation of Apple working on its own version of Google Search. Now, a report from the Financial Times seems to double down on this. It has been reported that based on the changes and the web search results that iOS 14 gives, Apple might just be working on its own search engine. 

"That web search capability marks an important advance in Apple's in-house development," says the Financial Times, "and could form the foundation of a fuller attack on Google, according to several people in the industry."

There's no new information that has popped up online though as the report simply re-confirms the rumours that came out before. The only major factor being talked about is the way iOS 14 shows search results. "In a little-noticed change to the latest version of the iPhone operating system, iOS 14," added Financial Times (via Apple Insider). "Apple has begun to show its own search results and link directly to websites when users type queries from its home screen."

Back in August it was reported that Apple had job vacancy for search engineers. The listings stress on integrating artificial intelligence (AI), natural language processing (NLP) and machine learning (ML) into other services.

At that time it was mentioned that Google pays billions of dollars to Apple to remain their default search engine on iOS, macOS and iPadOS. And this deal has allegedly also come under the scrutiny of UK market regulators. And possibly because of that, Apple might be looking to develop its own search engine.