Google Search introduces 2 new features for image context and credibility- check big takeaway

Google Search has introduced two new features aimed at enhancing users' understanding of content and the context of images displayed in search results.

| Updated on: May 11 2023, 11:00 IST
Google Search Tips and Tricks: Here are 10 best ways to make ‘Googling’ efficient
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1/11 Imagine your life without Google Search in 2022? Seems difficult, right? And if you can recall the story of an applicant from last year, who mentioned ‘Googling’ as his skill in his resume, then you must be convinced that no matter what, Google Search has become an important aspect of daily life for most people. From students for study purposes to employees to bring the latest information in relation to their work, Google Search has been a very handy tool to have. However, despite the fact that Google plays an important role in our day-to-day life, most people are unable to use it to its full potential. So, to bring the best results out of your Google Search, here, we have listed the top 10 tips and tricks to use. (Reuters)
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2/11 Use hyphen -- You can use (-) to exclude content from a major topic that you don't want to search. It will tell the search engine to ignore that part. For example, the latest smartphone launches -iPhone, which will omit the iPhone specifically. (Pixabay)
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3/11 Colon for a specific site -- Sometimes you look for content from a specific website from Google. To do so, you will simply need to add (:) between your searching term and specific website. Such as iPhone (Flickr)
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4/11 Quotes for specific search -- When you need to search for something very specific, don't just use the words. Put those words or phrases within the quotes. This will let Google know to search for the whole phrase. (Pixabay)
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5/11 Asterisk for missing – It sometimes happens that you forget a few words from a phrase that you want to search. But Google has a trick for that too. Just use an asterisk (*) at those places of the phrase where some words are missing and Google will know that here some words need to be filled. (WikiMedia)
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6/11 Track your orders – Just enter the tracking number of your order in the Google search and it will give you the tracking information about your package. This can be a shortcut, instead of going to a specific site or app and then waiting for it to load for your orders and then tracking information. (Pixabay)
7/11 Find other websites like your favourite one -- This is simply like a search related to a specific website. For example, will give you results of websites that are similar to Amazon, such as Flipkart, Snapdeal, and more. (Pixabay)
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8/11 Your Google search is a calculator too! Can't find a calculator? Don't worry, your Google is multi-tasking. Google search can match for you. Simply put the math problem in the search bar and it will gill you exact or descriptive solutions. (Flickr)
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9/11 Search multiple words at once – Use the 'OR' modifier to get more accurate results if you're seeking results that are only on one topic or another. For example, 'smartphones or tablets' will give you results for both at once. (Pixabay)
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10/11 Search by customizing publishing date – You can find the information from a specific time period. Such as searching Moto smartphone launches in Google search and then going to ‘tools’ to set the time period from where you will get the results from your customized publishing date. It will give you published articles or content from that particular period only. (Pixabay)
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11/11 Find a specific file -- If you don't know, Google search has the ability to search for a specific file or file type. If you need a specific PDF or PowerPoint file that you previously looked at or need to use for another project, this can be really handy. All you need to do is to search like this, *Search term here* filetype:pdf. (Pixabay)
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Google Search gets two new features to mitigate misinformation at Google I/O 2023. (Unsplash )

Google Search has introduced two new features aimed at enhancing users' understanding of content and the context of images displayed in search results. These updates, announced during the Google I/O 2023 conference on Wednesday, express Google's commitment to providing more transparency and addressing the issue of AI-generated image misinformation. The first feature, "About this Image," offers users access to additional information about the images they encounter in search results. This new capability enables users to delve deeper into the origins and credibility of an image. By clicking on the "About this Image" option, users can gain insights such as the image source, relevant metadata, and details about its usage across the web. This valuable information empowers users to make informed judgments about the authenticity and reliability of the image.

The second feature involves the introduction of a specific markup within image files, labelling them as "AI-generated." With this markup, Google aims to distinguish between images that are computer-generated by artificial intelligence algorithms and those captured by traditional means. While this labelling doesn't entirely resolve the challenge of AI image misinformation, it serves as a crucial step toward improving transparency. Users can now discern whether an image has been generated by AI or by human photographers, thus promoting a better understanding of the image's context and potential biases.

Big Takeaway

These new features unveiled at Google I/O 2023 build upon existing efforts to combat the proliferation of misinformation and deep fake images. By providing users with additional information and labelling AI-generated images, Google attempts to mitigate the spread of false or misleading visual content.

While these features represent significant advancements in addressing AI image misinformation, it's important to note that they are not comprehensive solutions. The complexity of the issue demands ongoing research and development to ensure the accuracy and trustworthiness of visual content online.

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First Published Date: 11 May, 11:00 IST
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