Google to prohibit demographic, zip code targeting for ads

This is going to roll out in the US and Canada this year and possibly to other regions after that

Google announced this new policy via a blog and mentioned that this new ad policy will be rolling out in the US and Canada as soon as possible. (REUTERS)

Google is updating its advertising policies related to housing, employment and credit opportunities.

Google is not going to let employment, housing and credit advertisers target or exclude ads from being shown on sites based on demographics like gender, age, parental status, marital status ect or zip code.

This adds to the search giant's existing policy that prohibits targeting ads based on race, religion, ethnicity, sexual orientation or disability.

Google announced this new policy via a blog and mentioned that this new ad policy will be rolling out in the US and Canada as soon as possible. Advertisers who are going to get affected by this new policy are going to be notified over the next few weeks.