India-made Chingari goes international, partners with Thrace Music for global music catalogue

The partnership is also a part of the marketing strategy developed by Adventure Global India, Thrace Music’s exclusive licensing and distribution partner in India.

Chingari. (HT Tech)

Chingari, one of the India-made smartphone applications that has gained popularity in recent months, has partnered with Thrace Music, an international record label company. This partnership is supposed to give users access to playlist by global artists like Brianna, Kate Linn, Monoir, Ehna, Qupra, Starla, Dharia, Iarina, Esotique, and many more. The firm expects to get better engagement on the app with this large catalogue of international music.

The partnership is also a part of the marketing strategy developed by Adventure Global India, Thrace Music's exclusive licensing and distribution partner in India. 

“Chingari has always been a step ahead in empowering our content creators. In the last few months, we have associated with a number of platforms to ensure that our content creators have countless options to make their videos more amazing. Our pact with Thrace Music is another step to engage our audience. We are very confident that the tracks by Thrace Music will enjoy immense popularity on the platform as they have a universal appeal and there are songs for every mood,” said Sumit Ghosh, Co-founder and CEO of Chingari App for the new partnership.

The firm's collaboration comes a few days after it announced a collaboration with hoichoi, a popular OTT platform for Bangla content. The firm has also joined hands with Dance With Madhuri, giving users chance to access dance lessons and latest videos by the popular actor.

Chingari claims it has over 40 million users and has crossed Facebook and SnapChat's average engagement time as well. As per the latest reports, more than 95 million videos are viewed every day.