Over 70,000 India exporters gearing up for Black Friday, Cyber Monday sales: Amazon

Through Amazon’s Global Selling programme, these exporters will offer Made in India products to global customers.

The logo of Amazon is pictured inside the company's office in Bengaluru, India. Picture taken April 20, 2018. REUTERS/Abhishek N. Chinnappa/File Photo (REUTERS)

Amazon on Tuesday said that more than 70,000 Indian exporters on its Global Selling programme will be participating in the upcoming Black Friday and Cyber Monday sales on Amazon.com. These exporters will show millions of Made in India products to global customers and launch new products.

Indian sellers offer products including gifting options such as STEM Toys, fashion jewellery, teas and beverages, beauty products, leather journals, and bags and more.

Some of the top Indian brands on Amazon's Global Selling programme are Jackinthebox, jewellery brands like Aheli and Jewel Zone, and SVA Organics, an essential oils manufacturer.

Abhijit Kamra, Director - Global Trade, Amazon India said, “Black Friday and Cyber Monday (BFCM) is an important time of the year for Indian MSMEs on Amazon Global Selling as it marks the beginning of the global holiday season. Coming right after the festive season in India, it has traditionally been a key growth period for our selling partners and with more and more people relying on ecommerce for products globally, we believe that the 2020 BFCM sale period will help accelerate the exports business for our sellers.”

Amazon had launched the Global Selling programme in 2015. The programme had kicked off with 100 exporters. The programme allows these exporters to sell products in markets such as USA, UK, UAE, Canada, Mexico, Germany, Italy, France, Spain, Netherlands, Turkey, Brazil, Japan, Australia and Singapore.

According to Amazon, the programme hit cumulative exports to the tune of $1 billion in three years. It is expected to hit $2 billion in the next 18 months.

“The programme is rapidly boosting exports from India and helping build global Indian brands. In 2019, more than 800 Indian MSMEs on the program surpassed $131, 375 (INR 1 crore) in e-commerce exports sales,” said Amazon.

That said, Black Friday sale is held the day right after Thanksgiving Day in the US - that's November 27. Cyber Monday takes place on the Monday after Thanksgiving.