Surprise! iPhone 8 leads in Google list of top 10 revenue generating search queries

The iPhone 8 made the top ranking in Google’s 2018 most trending search queries while “iPhone” remained relevant in the top 20 searchers.

| Updated on: Nov 02 2023, 12:38 IST
Google Pay launches 5 new lending products for consumers and merchants in India; Know them all
Check out what the leaked Google 2018 list of search queries says about most searched topics.
1/6 At the Google for India 2023 event, the tech giant announced multiple India-centric announcements, ranging from AI, online safety, accessibility to small businesses, to Pixel phones. Google also launched 5 different lending products in India for both consumers and merchants by collaborating with banks and NBFCs. These credit services are aimed at addressing the credit gap in India. (Shaurya/HT Tech)
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2/6 Earlier this year, Google Pay added the facility to add Rupay credit cards to the app, and using them to seamlessly make payments via UPI.  Extending this functionality further, in collaboration with its PSP ICICI Bank, users can now avail credit lines from banks on UPI, and use it to make payments via Google Pay in the same way that they would with a UPI payment.  (Shaurya/HT Tech)
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3/6 Personal loans have been available on Google Pay for the last few years in collaboration with its partner DMI Finance. This portfolio is expanding with Axis Bank making its personal loans available on Google Pay, with more partners to follow shortly.  (Shaurya/HT Tech)
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4/6 Expanding the portfolio of merchant loans: On the merchant side, Google announced its new partnership with ICICI Bank and seamless repeat loans powered by Indifi.  (Shaurya/HT Tech)
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5/6 Merchants often require smaller ticket loans and simpler repayment options. To address this, Google Pay is enabling on its platform, sachet loans in collaboration with DMI Finance. These start as low as Rs. 15000 and can be repaid with easy repayment options starting at just Rs. 111. This offering is aimed at bringing ease and convenience to SMBs.  (Shaurya/HT Tech)
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6/6 Google Pay is enabling a credit line for merchants in partnership with ePayLater. This product will help solve the working capital requirements of merchants. Merchants can use this line across all online and offline distributors to buy their stock and supplies and grow their business.  (Shaurya/HT Tech)
Check out what the leaked Google 2018 list of search queries says about most searched topics.
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Check out what the leaked Google 2018 list of search queries says about most searched topics. (Apple)

Google is now facing the US antitrust trial and various things about the most popular search engine have been revealed during the process. Now, a new list of search queries from 2018 has been made public which gives people a glimpse of how Google makes money through trending searches or advertisers. Google does not make money for each search query, however, “iPhone” seems to be one such topic which generates the company a huge amount of money with the iPhone 8 ranking at the top in the year 2018. Know what the report reveals about Google search queries.

Google search queries list

According to a report by The Verge, Google's search query list from September 22, 2018, was made public which generated huge amounts of money for the company through ads. The list was shared after Judge Amit Mehta urged the company to be more transparent about their information and data. These search queries are basically terms which people have searched during the year. Let's check the top 20 terms which made the top list:

  • iphone 8
  • iphone 8 plus
  • auto insurance
  • car insurance
  • cheap flights
  • car insurance quotes
  • direct tv
  • online colleges
  • at&t
  • hulu
  • iphone
  • uber
  • spectrum
  • comcast
  • xfinity
  • insurance quotes
  • free credit report
  • cheap car insurance
  • aarp
  • lifelock

We can see that the top-ranked search of September 2018 is iPhone 8 along with iPhone 8 Plus. The topic became relevant after a year of being launched. It signifies that various retailers and advertisers might want to be on top of the search engine or many also have bid to be ranked at the top. There are also several insurance-related searches which make sense due to competitiveness among various advertisers.

The Verge said that Google has encouraged brands to buy their own spot for queries which makes sense for the iPhone 8 model making the top list and the iPhone in general staying trending in the top 20. Although the prices for these search terms were not revealed and a week's timeline data does not specify how much Google might have earned but still these rare instances can be useful to understand how the most used search terms can make billions of dollars.

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First Published Date: 02 Nov, 12:30 IST