Demand for audio streaming has hit all-time high, says Flyx survey
Demand for audio streaming has reached an all-time high in India, according to a survey conducted by Flyx, a streaming-focused social networking platform.
The survey is based on over 550 people in the country. The survey was conducted with respondents between the age group of 18-65 years who were students, professionals, business owners and self-employed amongst others. The respondents primarily belonged to major cities of India including Delhi-NCR, Mumbai, Bengaluru, Chennai, Pune, Hyderabad, Pune and Kolkata. Of these, 68% were male, and 31% were female.
According to the survey, 75.9% of participants streamed both audio and video content, 52.4% of users stream audio content daily. About 66.2% of respondents said they preferred audio content for its ease of access.
The survey further revealed that YouTube was the most preferred streaming platform. In the audio space, music was unsurprisingly the most frequently streamed audio content. Spotify followed YouTube to be the second most preferred platform. Gaana was at the third spot, while Jio Saavn was at the fourth position.
The survey also notes the new culture of video conferencing at the workplace. According to the survey, just 28.5% of people prefer to keep their video on sometimes during a work call. About 26.8% never switch on their videos while on a call. 38.6% of users also found audio to be a more personal medium to use, and 27.4% of users liked its non-intrusive nature.
On podcasts, the survey says 35.7% of users felt audio rooms were more personal and interactive than podcasts. Still being an emerging phenomenon, audio rooms caught the fancy of almost 12% of users, added the survey.
“I strongly believe that this new form of audio consumption and interaction will transform the content consumption experience and the way people engage with each other while empowering content creators. Our survey certainly reiterates that audio is emerging as the most popular content consumption medium,” Shashank Singh, Co-founder and CEO of FLYX, said.