Google to finally delete data of users who used Chrome browser in ‘Incognito Mode’- Details | Tech News

Google to finally delete data of users who used Chrome browser in ‘Incognito Mode’- Details

Google will be deleting billions of Incognito mode data from 2016 till now as part of the lawsuit settlement. Check details.

| Updated on: Apr 03 2024, 09:46 IST
Google Meet introduces face touch-up filters to web version - enhance your looks before joining meetings
Google Incognito mode
1/5 Google Meet introduces face touch-up filters to its desktop version, enabling users to subtly enhance their appearance before video meetings. Initially launched on mobile, this feature now extends to the web app, providing users with additional customization options for their virtual meetings, reported The Verge.  (Google)
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2/5 Users can choose between two filters: subtle and smoothing. The subtle filter offers "very light" complexion smoothing, under-eye lightening, and eye whitening, while the smoothing filter enhances these effects slightly. Google emphasizes that these filters provide natural-looking enhancements without dramatically altering users' appearance.  (Google )
Google Incognito mode
3/5 To access the touch-up options, users can navigate to the Apply visual effects setting in Google Meet and select Appearance. From there, they can toggle Portrait touch-up on or off and choose their preferred filter, making it easy to customize their virtual appearance for each meeting. (Google)
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4/5 Google Meet's portrait touch-up feature is rolling out starting today, but it will only be available to paid users on specific plans. This includes Business Standard, Business Plus, Enterprise Essentials, Enterprise Starter, Enterprise Standard, Enterprise Plus, Education Plus, Teaching & Learning Upgrade, Google One, and Google Workspace Individual subscribers. (AFP)
Google Incognito mode
5/5 While Google was late to the videoconferencing face filter game, competitors like Zoom and Microsoft Teams already offer similar features. However, Google's approach focuses on providing subtle enhancements, contrasting with the more drastic alterations seen in other platforms. With the addition of face touch-up filters, Google Meet aims to enhance users virtual presence, allowing them to present themselves confidently and professionally during video meetings.  (Google )
Google Incognito mode
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Google Incognito mode data will be finally deleted. Know more about the decision. (Medium)

The class-action lawsuit on Google revealed that Incognito mode was not as private as we thought. In January, it was highlighted that Google had been secretly collecting our Incognito browsing data. However, in good news, Google has agreed to delete all of the collected data as part of the lawsuit settlement. It will not only delete billions of user data but Google will also lay some corrective measures on the usage of the Incognito mode. Therefore, users may get more transparency over what data will be tracked. Know more about the Google settlement. 

Google will be deleting Incognito mode data

According to a Wall Street Journal (via Toms Guide), the class-action lawsuit over Google's privacy disclosure for their Incognito browsing mode has finally come to an agreement. The case was registered back in 2020 which highlighted Google's lack of transparency on what user data was being tracked. Now, the tech giant has agreed to “destroy billions of data” of its users. Additionally, the company will also be updating its disclosures to bring more transparency over what user data will be tracked with the upcoming changes. Furthermore, Incognito mode users will be also allowed to disable third-party cookies. 

Also read: Google Chat may be getting a WhatsApp Channels-like feature

Attorney David Boies, representing the consumers said, “This settlement is an historic step in requiring honesty and accountability from dominant technology companies.” While Google will be deleting data from the past 8 years, the settlement did not highlight damages for individuals. However, the affected individual can file their claims in which 50 cases have already been registered. 

Also read: Google Photos introduces Favourite shortcut, streamlining photo sharing across devices

Earlier in 2022, it was also reported that Google's Chief Marketing Officer, Lorraine Twohill mentioned the risk to CEO Sundar Pichai over claiming the Incognito mode as “private” 

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First Published Date: 03 Apr, 09:46 IST