WhatsApp warns against missed call scams, deploys AI, starts crackdown! | Tech News

WhatsApp warns against missed call scams, deploys AI, starts crackdown!

  • WhatsApp launches crackdown against missed call scams, deploys systems "to bring down such incidents significantly".

| Updated on: May 11 2023, 21:07 IST
In brief: Top 5 WhatsApp Business partners
1/6 Thanks to the Business API and software development kit, WhatsApp Business capabilities are now accessible to developers. With the help of the WhatsApp API, several small and big businesses can now sell their products in a better way. (Divya / HT Tech)
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2/6 Gupshup is one of those options! It is a conversational messaging platform that processes over 6 billion messages each month. It provides a comprehensive conversational experience-building toolkit for any use case, and a network of growing market relationships with messaging channels, device makers, ISVs, and operators. (Gupshup)
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3/6 Another option is Haptik, which is a conversational commerce firm that can create WhatsApp chatbots to automate client interactions, conduct transactions, and gather leads by sending customized alerts. (Haptik / Twitter)
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4/6 Yellow AI: While browsing through product categories, customers have the ability to engage with businesses by placing orders, adjusting quantities, cancelling orders, and requesting returns. (Yellow AI / Twitter)
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5/6 Twilio: It can be altered to suit your company's requirements. Features can be added or removed according to the need. An omnichannel contact centre, SMS marketing, push notifications, web chat, call monitoring, phone verification, alerts and notifications, and much more can be built using Twilio. (Twilio / Twitter)
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6/6 WATI: It is an authorized WhatsApp Business Solution Provider that enables companies to automate business communication using chatbots and other cutting-edge technology. A shared inbox is one such unique solution that enables companies to respond to client inquiries instantly and improve client engagement. (Bloomberg)
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To safeguard its users from the rising threat of scam calls, WhatsApp has announced enhancements to its AI and ML systems. (AFP)

Just days after it faced a backlash over a Twitter engineer's Google Pixel 7 Pro smartphone's microphone switching on all by itself without any permission, WhatsApp is now facing more criticism over missed call scams forcing it to react. WhatsApp spokesman has now warned the general public about it and revealed how the company is fighting the cybercriminals.

Now, in a bid to safeguard its users from the rising threat of scam calls, WhatsApp has announced significant enhancements to its artificial intelligence (AI) and machine learning (ML) systems. The popular messaging platform, which has always touted for its end-to-end encryption and commitment to user safety, aims to combat the increasing number of fraudulent activities targeting unsuspecting users.

How the Missed Call Scam Works

"International scam calls is a new way that bad actors have recently adopted. By giving a missed call, they lead curious users to call or message back only to get scammed," WhatsApp spokesperson said.

WhatsApp Crackdown

WhatsApp has sought to battle the cybercriminals systematically by rolling out the tech to catch the culprits. “We have quickly ramped up our AI & ML systems to bring down such incidents significantly. Our new enforcement will reduce the current calling rate by at least 50% and we expect to be able to control the current incidence effectively. We will continue to work relentlessly towards ensuring a safe experience for our users,” WhatsApp spokesperson added.

How WhatsApp Ensures User Safety

WhatsApp spokesperson also listed out various other steps the company has taken to ensure security of users. "We continue to provide several safety tools within WhatsApp like Block & Report, consistently build user safety education & awareness, as well as, proactively weed out bad-actors from our platform. However, bad actors find different ways to scam users," the spokesperson averred.

AI to the Rescue

WhatsApp's decision to intensify its efforts against scam calls comes at a time when digital fraud has become increasingly sophisticated and widespread. The rise of online scams has prompted tech companies to invest heavily in developing innovative solutions that can identify and prevent fraudulent activities in real-time and they have even taken the step of deploying artificial intelligence to combat thsi menace.


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First Published Date: 11 May, 20:56 IST